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Digital and Brand Designer

Web design

Services

Refrimag

Client
Year

2020

Refrimag is a Colombian refrigeration company with over 30 years of experience in the market. The objective of the project was to modernize the website to better represent the companies expertise and to generate more sales online by creating a better user experience.

Refrimag

Refrimag is a small family-owned business from Cali, Colombia that produces industrial refrigeration on a small scale.

 

The objective was to design a website that showcases the product catalogue and helps users get the right information to make the right decision for their business. 

The design is minimalistic and user friendly, with a big focus on easy navigation and inclusivity to cater to the target user demographic, which is small to medium size Colombian business owners.

Keeping the user front of mind,  the website aims to minimize the time it takes the user to complete their intended task as they arrive on the website. To do this I identified the main tasks users need and can perform on the website.

  1. Get information about products.

  2. Book a technician.

  3. Get a quote.

  4. Get in touch to get more information.

The Website

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